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Stepup CrossFit 2023
Brand identity, Motion graphic ads
Stepup is a CrossFit gym located in Korea. I designed a logo that represents the powerful, upbeat, and strong aspects of CrossFit while embodying the meaning of 'step-up.' The logo is bold and dynamic, capturing the intensity of CrossFit workouts.
![stepup1.gif](https://static.wixstatic.com/media/20df77_7c3349e7a99a4201a9213db458e9dbd5~mv2.gif)
![stepup2.png](https://static.wixstatic.com/media/20df77_c6a4871d974447b89e8b438c9efc0434~mv2.png/v1/fill/w_978,h_456,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/stepup2.png)
![stepup4.png](https://static.wixstatic.com/media/20df77_bfeab4a419044286998a936041f6c4b6~mv2.png/v1/fill/w_49,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/stepup4.png)
![stepup3.png](https://static.wixstatic.com/media/20df77_73a9760bc7ea437596caf68879b13d68~mv2.png/v1/fill/w_49,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/stepup3.png)
![steup5.png](https://static.wixstatic.com/media/20df77_694aae34921d4126a49a90ae055b54f3~mv2.png/v1/fill/w_98,h_201,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/steup5.png)
![Snatch.gif](https://static.wixstatic.com/media/20df77_da137daf2053487084cfc3b4203f27b4~mv2.gif)
![steup5.png](https://static.wixstatic.com/media/20df77_694aae34921d4126a49a90ae055b54f3~mv2.png/v1/fill/w_98,h_201,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/steup5.png)
![Jumprope.gif](https://static.wixstatic.com/media/20df77_6d1ab58ae07f48ea9efe85322d8a8221~mv2.gif)
![steup6B.png](https://static.wixstatic.com/media/20df77_91957800a6294760a2d33bc4c8619fdf~mv2.png/v1/fill/w_60,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/steup6B.png)
![steup6C.png](https://static.wixstatic.com/media/20df77_be81277377f84e39882eb0212d3606f5~mv2.png/v1/fill/w_60,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/steup6C.png)
![stepup6D.png](https://static.wixstatic.com/media/20df77_af2149bd34094707951442b49b753882~mv2.png/v1/fill/w_60,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/stepup6D.png)
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